PSA Policy: Submission Guidelines & Contact Info
KBEC will run Public Service announcements (PSA’s) for non-profit community based organizations. We require a filed 501c or 503b be in place. The station needs: 30 second scripts, no more than 250 characters and will give preference to organizations providing recorded spots. If providing a written script please ensure it provides the time, date, location and pertinent information (Who, what, where, when and How).
Use of our production facility is available at no cost. We are not responsible for omissions, deletions or miscommunication on client provided copy. Live reads will be available Monday through Friday 4pm- 7pm and Saturdays 10 am until 2pm.
Organizations providing items of value such as tickets for giveaways will be provided “trade out” spots at the rate of $20 per :60 and $15 per :30. Total retail value of items will be used as the basis for trade out calculations. (example you provide us 10 tickets to entry to an event valued at $10 apiece , total value $100, we provide 5 :60 spots at no cost)
KBEC reserves the right to run all announcements at its discretion and in conjunction with rules and regulations established by the FCC.
Copy – The most effective announcements are always straightforward: Event description, date, location, and phone number for information. KBEC reserves the right to edit all copy.
Format – Please follow the Checklist below. Due to the number of submissions, PSAs submitted in a press release format can no longer be considered.
KBEC is delighted to partner with our community to help publicize local events, but air time is limited, and we cannot guarantee that all PSAs will be broadcast. We also encourage you to submit your event to our online Community calendar.
Follow the prescribed layout exactly and double-check every detail on the checklist below. PSAs that do not meet these requirements will not be considered for broadcast.
Complete Sentences – Write only in complete sentences.
Contact Information – A phone number or website is required. End your copy with: “the number (or website) for information is …” Or, “the number (or website) for tickets is … ”
Timing – Time the copy by reading aloud, slowly, to 20 seconds maximum.
Schedule Date – Provide a clear end date for the PSA (date of the event) on the form.
Prices – If the event is free, please mention this. If it is not free, do not list ticket prices. If the event is a benefit or involves donations, just describe the event — do not refer to donations, auctions, or benefits, etc.
Cultural Events – For arts events, always include program highlights (composers or works, for example). Our audience is well-read; attract them with your intriguing program, not with commercial language.
Non-Commercial Tone – Do not use call-to-action verb phrases (example: do not use the word “call..,” or phrases such as, “join us for…,” “come celebrate…,” “visit…,” or “you’re invited to…”). We appreciate your help maintaining our distinctive, non-commercial delivery, valued highly by our listeners.
Language – KBEC does not air PSAs with comparative language (“Ellis Counties finest…performs”), as there are many exceptional groups in similar fields in our listening area.
Please submit all requests via E-mail to [email protected]. Make sure to include in the subject line of the E-mail the event name and date.