Ken Roberts has been a part of the KBEC team since 1980, when he joined as a senior at Waxahachie High School. Hailing from Waxahachie and having worked at his father’s grocery store, Ken always aspired to be on the radio. Today, he serves as the General Manager of KBEC, waking up listeners in Ellis County every morning with the Coffee Cup, Flea Market, and local news. Ken’s voice has become synonymous with Ellis County sports, and his passion for radio and local news has made him a well-known figure in the community. With over 40 years of dedicated service to KBEC, Ken has played an instrumental role in shaping the station and ensuring that it continues to serve the needs of the local community.