Hometown Radio KBEC: Your Connection to Ellis County

As Ellis County continues to grow, Hometown Radio KBEC remains a vital and dynamic option for advertising. We’re not just on air—we're online and out in the community, hosting live remote broadcasts at local events and businesses, making sure your message reaches our listeners wherever they are. Our team delivers trusted local content and entertainment that resonates with our community, including extensive coverage of Ellis County sports.

Why Choose KBEC for Advertising?

For nearly 70 years, we have been at the heart of Ellis County, serving listeners with local news, sports, weather, and the best in Country Music from the '70s, '80s, and '90s. We’re more than just a radio station—we’re your neighbors. Our on-air personalities are rooted in the community, and our listeners trust KBEC to bring them the content they love. Whether it’s tuning in on 1390 AM/99.1 FM, visiting KBEC.com, or using Alexa, we reach a broad and engaged audience ready to support local businesses like yours.

Meet Our Team

Our team is led by Ken Roberts, our General Manager, who has been with KBEC since 1980. Along with Barry Wolverton, who’s celebrating over 30 years with the station, they wake up Ellis County with the Coffee Cup and Flea Market show, where listeners can buy, sell, and trade from all over the county. Barry continues to keep the airwaves lively throughout the workday from 1 to 4 PM.

Jeremy Robinson, a syndicated radio host heard nationwide on over 70 stations, returned to KBEC over 2 years ago. As an 8th generation Ellis County resident, his energy and ability to connect with listeners have made him a key part of the KBEC team.

As we celebrate our 70th anniversary in 2025, we invite your business to join us in connecting with a loyal and growing audience. Let’s share your story with our listeners who have grown alongside KBEC since 1955.

Learn More

To learn more about our team and how we can help your business, visit www.KBEC.com or contact Barry Wolverton at 469-569-2739. We’d love to partner with you and continue to serve the people of Ellis County together!