Holiday shopping season gets an early start east of the Metroplex. Mistletoe & Magic, hosted by the Junior League of Tyler, runs November 4–7, 2026, at the W.T. Brookshire Conference Center, and this year’s market features more than 75 merchants selling fashion, home décor, jewelry, specialty gifts and homemade goodies. It’s a four-day chance to knock out a big chunk of your gift list without fighting mall traffic.

The market comes with a full slate of events beyond shopping, including fashion shows, Breakfast with Santa, Cookies, Cocoa & Claus for kids, a holiday tea and girls’ night. Whether you’re planning a family morning or an evening out with friends, there’s a time slot built for it. Tickets for general market shopping and all special events are available online, and popular events like Breakfast with Santa tend to move quickly.

What makes this one worth the drive from Waxahachie is where the money goes. Silent and live auctions, along with ticket proceeds, support Junior League of Tyler community projects for families and organizations throughout East Texas. You shop, you eat a cookie, and local projects get funded. Are you the type to finish holiday shopping by early November, or do you thrive on December 23rd? Let us know.